Humane is a cruelty-free, organic hair salon on a mission. The company needed a new name, brand identity and website design that would clearly portray the company’s brand values, purpose and advertise their range of luxurious cruelty-free, organic hair solutions. Humane wanted their website to evoke a feeling of serenity, health, vitality and luxury.
I designed a minimalist website with a soft, delicate, natural, modern and luxurious look and feel. Colours, photography, image styling and typographic choices were guided by this aim. A ‘less is more’ approach was taken to content creation, selection and placement. An easy to find contact form was designed to be in line with the streamlined approach.
