Why our web sites work
Anyone can build a web page
- yes, even you. And building a web site isn’t
that hard, either - just make lots of web pages. But creating a web site
that works is more difficult - it takes some specialised skills, a lot
of experience and an understanding of what makes businesses
work.
Here’s why our web sites work, and why you should choose websitesthatwork
to build your site.
Understanding business
There are many good graphics people out there
who can create stunning images. And there are plenty of coding geeks
who can live and breathe
the HTML
code that lies beneath a web site. But what many of the graphics people
and coders don’t have is an understanding of business.
We’re
different. We know what businesses are about. We are from a business
background and run our own business in a business-like matter.
And because
of this, we build web sites that work with your business to further the
aims of your business.
Usability
Ever gone on to a web site and felt lost? A web site that makes
you feel the information you’re after should be in there somewhere
but you just can’t find it? That it’s not even clear how
to move from one section to another? You've found a web site with bad
usability.
Usability is simply the ease of use, the ease of finding information
and the ease of getting around. Web sites with bad usability turn potential
customers away.
We design web sites with easy-to-use designs that put everything
where visitors expect to find it. The navigation structure is clear and
easy
to follow.
The information is logically organised and signposted. And, where necessary,
we use search facilities within the web site.
Knowledge
There are technical requirements for creating web site that
work. We have a good knowledge of these requirements and the way to make
you web site
work to best advantage, including
- how different browsers affect
the way your web pages can be viewed. One client’s previous web site
had a scrolling banner which the client thought was very important. He
was shocked to discover that only people
using one browser could even see that banner - their previous web designer
didn’t tell them this (or possibly didn’t even know!).
Our web sites work well across different browsers.
- how different computer platforms affect the way your web pages can
be viewed. The majority of your customers may use Internet Explorer
on Windows-based computers, but do
you really want to drive away 10-20% of your potential customers who
don’t?
Our web sites work well across different computer platforms.
- how different size computer screens and screen resolutions can affect
the way your web site is viewed. Our web sites take differing screen sizes and resolutions
into account.
- how download time for your web site can affect your customer’s
use of your site. We develop web pages that are quick to download.
Any graphics
elements are optimised for quick downloading.
Experience
We’ve been building web sites for our clients since 1999.
This has followed more than a decade in the graphic design business.
We’re
experienced in creating material for clients that works and works well.
Because of this, many of our clients have been with us for
several years.
Skills
Designing web pages, constructing web site, designing navigation
systems, graphics for web and print, writing, editing - you name it,
it’s
likely that websitesthatwork have the skills necessary for building you
a web site that works.
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