Create a web site that works

Building a web site need not be a complicated and scary process. Creating a web site that works is easy if you follow our simple steps:

1. Ask “why”?

Why have a web site at all? What do you want it to do for your business? Working out the “why” is the vital first step in creating a web site – skip this and there’s a good chance that your web site won’t meet your expectations.

Do you want an online brochure? A 24-hour information service? A way of collecting information from people interested in your products and services? To directly sell from your web site?

Your reasons for wanting a web site and what you hope to achieve with your web site will impact greatly on the design, functionality and (yes) the cost of your site.

2. Get some advice

We’ll get together and talk through our needs and the best approach to take with your web site to meet them. Our aim is to achieve your aims - by putting together your knowledge of your business and our knowledge of producing successful web sites. Together we can produce a web site that works for your business.

3. Design a prototype

We’ll prepare a design for your approval. It will fit in with your existing branding materials (your logo, brochures and current advertising, for example).

An often overlooked side of web page design is making it easy for your customers to find what they want on your site. We put in considerable efforts on this (it’s called usability design). We also make sure that the pages we design are quick to download, so your clients don’t go elsewhere while waiting.

4. Polish the content

Copy (your text) and pictures (photos and logos) are normally supplied by you. If wanted, we can bring our editing skills to your words, And, if needed, we can even write the copy for you.

5. Ready? Set? Go!

Once you’ve approved the web site design and completed pages, we’ll upload the web pages and graphics to your web space. From then on the site is live on the internet.

Don’t have any existing web space? We can host your web site for you with our special care package.

6. Spread the word

Your own web site in one thing. Ensuring that people can easily find it is another.

We’ll can submit your web site to the major search engines and directories – the search facilities that real people use to find companies such as yours. (There are companies who offer to submit web sites to thousands of search engines, We think they’re a waste of money – here’s why).

You need to do your part as well to raise your web site’s profile. Make sure that your web site address is on your letterhead and business cards. Have your web site in your email signature file. Include the web address in any advertising.